Build the Future of
African Logistics

You will own the Logistics & Beyond content engine and growth channels — producing the blog, LinkedIn thought leadership, email sequences, and performance marketing that fills the top of our funnel. This is a rare opportunity to build a category-defining brand in East African logistics from the ground up, with full creative ownership and a real marketing budget from day one.

• Own and execute the 30-day content calendar: blog posts, social content, email sequences, and LinkedIn campaigns
• Write and publish 2–3 SEO-optimised blog posts per week targeting logistics managers, freight forwarders, transporters, and warehouse managers across East Africa
• Manage LinkedIn and Facebook company pages — scheduling, community engagement, and paid amplification
• Run and optimise LinkedIn Ads and Google Ads campaigns across all five user personas
• Build and manage email drip sequences for onboarding, retention, and reactivation using Brevo or Mailchimp
• Track and report on content performance: organic traffic, lead generation, email open rates, and paid ad ROI
• Lead A/B testing on landing pages, email subject lines, and ad creatives
• Collaborate with Customer Success to turn user stories into case studies and testimonials
• Manage the referral programme content and communications
• Identify and build relationships with East African logistics industry publications and thought leaders

You will be the connective tissue between our users, our engineering team, and our business goals — translating the realities of East African logistics into a product roadmap that actually ships. You will work directly with our Laravel and frontend engineers, spend real time with freight forwarders and transporters understanding their workflows, and own the full product lifecycle from discovery to delivery.

• Own the Logistics & Beyond product roadmap, prioritising features based on user research, business impact, and technical feasibility
• Conduct regular discovery sessions with all five user personas — logistics managers, freight forwarders, transporters, warehouse managers, and customers
• Write clear, detailed product specifications and user stories for the engineering team
• Define and track product success metrics: activation rates, feature adoption, retention, and NPS
• Lead sprint planning and prioritisation in collaboration with the engineering lead
• Manage the mobile app development roadmap (iOS and Android)
• Own the platform onboarding flow and activation funnel, working with Customer Success to reduce time-to-value
• Identify and scope API and integration opportunities with partner platforms
• Synthesise user feedback, support tickets, and analytics into actionable product decisions
• Present product updates and roadmap to the founding team and key stakeholders

You will build the analytical foundation that helps Logistics & Beyond understand its marketplace, its users, and its growth. From bid win rates and corridor utilisation to email funnel performance and CAC/LTV modelling, you will turn raw platform data into decisions. You will also own the East Africa Logistics Report — our quarterly industry publication that positions L&B as a thought leader in the region.

• Build and maintain dashboards tracking core marketplace health metrics: order volume, bid conversion rates, average freight rates by corridor, and platform utilisation
• Own the marketing analytics stack — GA4, LinkedIn Campaign Manager, email platform reporting — and produce weekly performance reports
• Build and maintain the CAC/LTV model, tracking unit economics as the platform scales
• Analyse user behaviour across all five personas to identify activation bottlenecks and retention risks
• Design and analyse A/B tests across the product, marketing, and email channels
• Contribute to the East Africa Logistics Report — aggregating and anonymising platform data into industry benchmarks
• Build alerting systems for key metric deviations: drops in bid activity, unusual churn patterns, or channel performance outliers
• Partner with the Product Manager on feature usage analytics and data-driven roadmap decisions
• Own platform data governance and ensure user data is handled in compliance with Kenya's Data Protection Act 2019

You will build the network of trade associations, port authorities, financial institutions, and e-commerce platforms that extend the reach of Logistics & Beyond across East Africa. From signing MOU agreements with KIFWA and TAFFA to developing embedded insurance and trade finance products with regional fintech partners, you will be the face of L&B in every boardroom and conference hall across the Northern Corridor.

• Own the partnership pipeline across all target categories: trade associations, port authorities, chambers of commerce, fintech, insurance, and e-commerce platforms
• Lead outreach and relationship development with KIFWA, TAFFA, Kenya Ports Authority, NCTTCA, and regional chambers of commerce
• Negotiate and manage MOU agreements, referral partnerships, and co-marketing arrangements
• Develop and manage the affiliate marketing programme for logistics industry partners
• Represent Logistics & Beyond at East African logistics trade shows, industry conferences, and association meetings
• Identify and develop embedded product opportunities — bundled cargo insurance, trade finance, fuel cards — with financial service partners
• Build co-marketing programmes with partner organisations: joint webinars, member benefit packages, and co-branded content
• Track partnership pipeline metrics and report on partner-sourced user acquisition and revenue
• Work with the marketing team to develop partner-specific content and outreach collateral
• Manage the Logistics & Beyond partner directory and verified partner programme

You will build the Logistics & Beyond mobile app — the tool that puts the platform in the hands of drivers on the Mombasa–Nairobi highway, warehouse managers on the Dar es Salaam port corridor, and freight forwarders working from their phones at customs gates. This is a greenfield mobile build, working closely with our Laravel backend to deliver a native mobile experience across iOS and Android.

• Design and build the Logistics & Beyond mobile app for iOS and Android using React Native
• Implement the driver-facing workflow: receive job sheets, update transport status, and upload proof of delivery from the field
• Build the customer tracking interface: real-time cargo status, delivery notifications, and delivery confirmation
• Integrate with the existing Laravel backend via REST API
• Implement push notifications for bid updates, cargo status changes, and delivery milestones
• Build offline-first capabilities for drivers operating in areas with intermittent connectivity on East African transport corridors
• Implement M-Pesa and mobile payment flows for transporter payment collection
• Optimise app performance for low-end Android devices common in the East African market
• Set up crash reporting, analytics, and performance monitoring
• Work with the Product Manager to define and iterate on the mobile product roadmap