Introducing Logistics and Beyond: East Africa's first full-stack logistics marketplace

What is Logistics & Beyond?

Logistics & Beyond is East Africa's first full-stack logistics marketplace. Not a directory. Not a single-role tool. Not another tracking app with no connection to the rest of your supply chain.

A true end-to-end platform that brings every stakeholder in the logistics ecosystem into one shared, transparent, digital workspace.

That means:

• Logistics Managers who ship goods post orders and receive competitive bids from verified freight forwarders in hours—not days.
• Freight Forwarders who have spent years chasing cargo through referrals and cold calls can now access a live feed of shipments matching their expertise and capacity.
• Transporters who watch their trucks drive back empty from Mombasa to Nairobi can now pick up a confirmed return load before they leave the yard.
• Warehouse Managers with underutilised space can list their capacity and connect with incoming shipments that need storage—turning empty bays into revenue.
• Customers and consignees receive automatic, real-time updates on their cargo without needing to chase anyone.

All five roles. One platform. One dashboard. One shared view of the truth.

Why We Built It

The East African logistics market is worth over $50 billion annually. The Northern Corridor—the artery connecting Mombasa to Nairobi, Kampala, Kigali, and Juba—carries 80 percent of the region's trade.

And yet, the coordination technology underpinning most of that trade is WhatsApp.

We spoke to over 200 logistics professionals across Kenya, Tanzania, and Uganda before writing a single line of code. Here is what they told us:

• 78% manage shipments using a combination of WhatsApp, phone calls, and Excel
• 40% of trucks on major corridors return empty—a $1.2 billion coordination failure
• 64% have lost a shipment update because a driver changed phones
• 71% have had a customs delay caused by a documentation error
• 82% said they would switch to a digital platform if it covered their whole workflow—not just one part

The tools exist. The adoption has been lagging because every existing solution only solves one part of the problem. Shippers on one tool. Freight forwarders on another. Transporters using nothing. Warehouses on spreadsheets.

We built Logistics & Beyond to solve the whole problem—not one corner of it.

How It Works

1. A shipper posts an order

A logistics manager in Nairobi needs to move a container from Mombasa port to their warehouse in Kampala. They log in, create an order—cargo type, weight, dimensions, timeline, origin, destination—and publish it to the marketplace.

2. Freight forwarders bid competitively

Verified freight forwarders see the order and submit bids. Each bid is visible alongside the forwarder's portfolio: past shipments completed, average delivery time, customer ratings, and the specific corridors they cover. The shipper compares bids with full information—not just price.

3. Resources are assigned and tracking begins

The winning freight forwarder assigns the transport legs—pre-carriage from the factory to the port, main haul, and last-mile delivery to the final customer. Each transporter gets a digital job sheet. Every stakeholder sees the same live status.

4. Documents are generated automatically

Shipping instruction. Delivery order. Waybill. Warehouse receipt. Proof of delivery. Every document is generated from data already in the system—no retyping, no scanning, no lost paperwork.

5. Delivery confirmed and payment triggered

The driver uploads proof of delivery from their phone. The warehouse manager issues a digital receipt. The shipper confirms delivery. Payment is triggered. The job is done—documented, tracked, and closed.

From order creation to confirmed delivery: one platform.

What Makes Us Different

East Africa already has logistics tools. Here is why Logistics & Beyond is different from everything else available today:

Feature                           Traditional FFWs    Single-role apps    Logistics & Beyond
All 5 stakeholder roles           ❌                  ❌                  ✅
Competitive bidding               ❌                  ❌                  ✅
Real-time tracking                ❌                  ✅                  ✅
Document automation               ❌                  ❌                  ✅
East Africa focus                 ❌                  ❌                  ✅
Warehouse integration             ❌                  ❌                  ✅

No other platform in East Africa connects shippers, freight forwarders, transporters, and warehouse managers in a single workflow. That is not a feature. It is the entire point.

Who Is This For?

If you are any of the following, Logistics & Beyond was built specifically for you:

👉 You are a logistics manager at an importing or exporting company. You spend hours coordinating shipments across multiple freight forwarders, with no single view of what is happening and where. You want competitive pricing, real visibility, and less time on the phone.

👉 You are a freight forwarder based in Mombasa, Dar es Salaam, or Kampala. You have the expertise and the relationships. What you lack is a consistent pipeline of new shippers without the sales overhead. You want cargo to find you.

👉 You are a transporter running one truck or a fleet of twenty. You know the Northern Corridor like the back of your hand. What you do not know is how to fill your truck on the return trip. You want loads, not phone calls.

👉 You are a warehouse manager in an industrial area outside Nairobi or along the Dar es Salaam port corridor. Your facility is at 60% utilisation. You want it at 90%. You want clients to find you.

The East Africa Advantage

Logistics & Beyond is not a Western logistics platform adapted for Africa. It was conceived, designed, and built for East African logistics from day one.

That means:

• Local port integration – built around the realities of Mombasa and Dar es Salaam
• Cross-border by default – the platform natively handles the Northern Corridor and EAC cross-border documentation
• Mobile-first design – because your driver has a phone, not a laptop
• Swahili language support – because not every transporter on the Mombasa–Nairobi corridor communicates in English
• Local payment methods – including M-Pesa and regional bank transfers

Pricing and Getting Started

Every new user starts with a free 14-day trial. No credit card required. No commitment. Access to all platform features from day one.

After the trial, plans start at $49 per month for individual operators, scaling to $149 for growing teams and $499 for enterprise freight forwarders with unlimited orders and users.

Getting started takes under ten minutes.

What Comes Next

This is day one. The platform is live, the marketplace is open, and the first shipments are already moving.

In the coming weeks we will be sharing:

• Case studies from our early users across Kenya, Tanzania, and Uganda
• A deep-dive into the competitive bidding system and how to win more orders
• Feature spotlights on document automation, real-time tracking, and warehouse management
• Our East Africa Logistics Report—industry data from 10,000+ shipments

Follow us on LinkedIn and join our WhatsApp community for weekly updates from the platform.

Have questions? Email us at hello@logisticsandbeyond.co.ke or book a 20-minute demo with our team.